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NM Solar Group Becomes Employee Owned

NM Solar Group NM Solar Group   

I started NM Solar Group in 2015.   It had always been my dream to start a company.   I had been warned of all the risks and challenges, but they didn't scare me. In my heart, I knew I could do it.   

 As the son of entrepreneurial parents, I learned that the key to any successful business venture is hard work. Quite simply, I was taught that if you just kept the faith and kept working, eventually you’d get to the other side. So that was what I did.

 The first year of NM Solar Group was very easily the hardest year of my life to date.  As any prospective small business owner will tell you, being solely responsible for the success of your dream can be daunting.

Throughout the stresses of the first year, there were several months where I was sick to my stomach every single minute of every single day. It was during that time that I realized the true challenges of entrepreneurship. No one wanted to help with anything; prospective advertisers, software programmers, and other business owners took advantage of me. I had never felt so alone or frustrated.

 But I stuck to my dreams and to parents’ advice. I worked hard, I kept the faith and piece by piece, NM Solar Group came together. In year two, with the right people by my side, the business grew 500%. What a miracle.

 With growth, comes problems. As the demand for solar increased, the need for NM Solar group to expand was apparent so we migrated from our home base in Albuquerque and established a second location in Alamogordo. Initially, working in both Alamogordo and Albuquerque proved to be much more difficult than I could’ve imagined. However, thanks to the great people in Alamogordo, and their acceptance of us, the expansion paid off. We were able to bring our solar services to an entire community; they took care of us and we took care of them. Still, having so much growth and only having one me made it somewhat scary to be the sole owner of an LLC.

 NM Solar Group quickly became the largest residential solar installer in the state of New Mexico. Our success is primarily attributed to our fair pricing, honest dealings and customer focused values. With all of this evolution and activity, I wanted the culture to continue. I wanted the company to succeed. I wanted the employees who built the company to be rewarded for the hard work. But wanting it wasn’t enough and I knew I needed guidance in getting us to where we wanted to go.

 During my research, I explored many different options: business brokers, venture capitalists, partners or even franchising but still, nothing felt quite right. As a company, we had built such an amazing culture of honesty, hard work and trust. I had to protect it! And as I learned more about ESOP programs, I knew it was the right fit.

 By choosing the Employee Stock Option Plan (ESOP), the employees that have worked tirelessly to build this company become it's true owners. That’s right, I’ve sold NM Solar Group! But to the best buyers around: my employees. As an authentically employee-owned company, NM Solar Group will continue to service our clients and provide the best experience possible. Prior to organizing the ESOP, I worked hard to build the best executive team, the best project management teams and the best install crews possible. It was no easy feat and it was certainly not without hardships, but we did it. 

 So what changes? Giving each employee a vested individual interest in the company’s success guarantees that we will reach new heights in our achievements as a team. It means that every screw on every system will be fastened by an owner of the company. Every service call placed to an NM Solar Group employee will be placed to an owner of the company. The person sweeping the floor in the warehouse? You guessed it. An owner. The successes and challenges of the business will be shared by every employee at NM Solar Group which means our team really, truly cares.

 NM Solar Group’s mission is to do as much solar as possible, the right way. I fully believe in our mission, more so every day. Over the past few years, the solar coaster has been more intense than I could’ve imagined but I am looking forward to continuing to lead the company, now as an employee. In doing so, NM Solar Group will continue to lead the industry and personally, I hope to continue to bring solar to home and business owners throughout New Mexico.

 NM Solar Group, a local and employee-owned company, would love to bring solar to your home and into your community. We are, without a doubt, the best solar provider for New Mexicans. We’re helping homeowners, we’re growing and we sure aren’t done yet. 

--- Ryan Wallace, Founder of NM Solar Group

Choosing the Right Solar Company

How to Know you are Choosing the Right Solar Company

When making the decision to install solar on your home or business finding the right company can be confusing. There are a few things that are important to consider while choosing the best company for your project.

Local Company

Choosing a local company ensures the company has a vested interest in the area. National companies will come into town sweeping away all the local companies but aren't able to offer long-term service to the client. They often times have huge expenditures that they pass along to anyone who purchases from them. Local companies like NM Solar Group know the environment they are serving. They will know the native roofs in the area and can know the best practices to get you the best performing system for your situation.

Honest and Forthwith


When you call the company, does a human answer the phone? Can you ask for the owner's phone number, and call them at any time? These are qualities you should expect from a Solar Company. When asking questions, be sure you feel validated and understood. Solar is a complicated process, and there are no bad questions. Find a company who is happy to answer the phone when you call, a company who knows your name and one who is happy to answer all of your questions.

A solar company needs not have a complicated contract. Be sure you understand the contract before signing. If you are working with a company with a lot of small print, stop and ask if this is in your best interest or the best interest of the company.

Highly Rated

Ask around. Find a company that has installed solar on homes around you. If you know someone with solar, ask who they went with and what their experience was. Look online for reviews, and even ask a company for references. The solar company you chose should be proud to be a customer service driven company. This is a company who will be working with you for an extended period of time, be sure they treat their clients well and are good at solving problems that can arise.

We always appreciate reviews from our past clients. If you are someone who has worked with us let us know how we did. Click here.

NM Solar Group prides itself on being a customer first company, we follow all best practices. Consider working with us if you are in the New Mexico area. Click Here for a free estimate.

Why Solar Matters To Me (Part 3- Environmentalism)

Happy Thursday from William at NM Solar Group! Exciting things are happening at the NM Solar Group headquarters. We have new additions to our team, special projects on the horizon, and a new market we are exploring. I could not be more excited or proud to be a part of such an amazing solar company, started from the ground up in Albuquerque, and built on a foundation of strong values and a commitment to our beautiful state of New Mexico. I previously discussed why solar matters to me in the context of economics and energy independence, and today I will outline the important factor of environmentalism.

NM Solar Power; Environmentalism; NM Clean Energy

Future Generations

My son Leon just turned three years old recently. He is the most enthusiastic and inquisitive child I have ever met and is obsessed with art, building things (plastic tools no longer appeal to him), and numbers and letters. I envision such great things in his future and I can't wait to witness him grow into the person he will ultimately become. Heck, it is happening far faster than I ever imagined possible. That being said, it is my responsibility as a parent to do everything I can to ensure he is given every opportunity in life and a safe and healthy world to live in.

One of the hardest parts of being a parent is accepting that I cannot always protect Leon or control all external factors. Daily news stories paint a scary picture of the world and I pray that things improve for my son's future. Many areas of the country suffer from terrible air quality and other environmental dangers. Climate change is a polarizing topic in many circles, but it is hard to debate the need for clean air to breath and clean water to drink. Solar power is a clean alternative to dirty fossil fuels and provides a way for individuals like myself to do our part in helping our local environments for our children's future.


Environmentalism takes many forms, but the basic idea that I adhere to is a focus on how my actions impact the world my son will inherit. That is why I do my small part to recycle, support local agriculture and businesses as much as possible to reduce carbon footprints, conserve water, and ultimately why I will be installing a solar system on my home. Taking consideration of the manufacturing processes and raw materials of solar panels, solar systems have a net positive energy payback time of six months or less so they almost immediately have a positive impact on your carbon footprint. Solar provides abundant power to your home free of greenhouse gas emissions or the need for harmful fossil fuels. An average solar system will provide the same impact as planting 155 trees every year. If more people install solar systems, we can reduce the air pollutants that cause many damaging health issues.

Solar Power Matters

Ultimately, my obligation is taking care of my family. A new solar system for our home will save us a meaningful amount of money each month, increase our property value, free us from the grasp of a greedy monopolistic corporation, and help ensure my son has a clean and livable environment to grow up in. It is really a no-brainer for us at this point.

If you are interested in learning about the many benefits or going solar and seeing how it can work for you, please give NM Solar Group a call at 505-415-6172 or Click Here to schedule a free consultation. NM Solar Group is committed to helping our local community with their solar power needs.